Customer Relationship Management (CRM) should be an integral part of any forwarding company's job to maximise sales from existing customers and target new customers, so therefore CRM is an integral function of NetFreight.

This means that users of NetFreight do not have to use a standalone 3rd party CRM package such as 'Goldmine' or 'ACT', which is not specifically designed for freight forwarders and does not link to their operational forwarding system and therefore requires 'double-keying' of certain details.

NetFreight's CRM facility is aimed squarely at the freight forwarder or logistics provider and categorises companies by Type, Location and Industry, enabling sales staff to target specific types of companies in specific locations and specific industry sectors by phone, email, fax or post, whilst keeping a history of all communications for subsequent follow-up.