Customer Relationship Management (CRM) should be an integral part of any forwarding company's job to maximise sales from existing customers and target new customers, so therefore CRM is an integral function of NetFreight.

This means that users of NetFreight do not have to use a standalone 3rd party CRM package such as 'Goldmine' or 'ACT', which is not specifically designed for freight forwarders and does not link to their operational forwarding system and therefore requires 'double-keying' of certain details.

NetFreight's CRM facility is aimed squarely at the freight forwarder or logistics provider and categorises companies by Type, Location and Industry, enabling sales staff to target specific types of companies in specific locations and specific industry sectors by phone, email, fax or post, whilst keeping a history of all communications for subsequent follow-up.

For most forwarders, quotations are an important and essential part of the process of moving goods internationally for existing and prospective customers, so the quotation facility is included in NetFreight for that very reason.

Quotations can be entered manually within NetFreight using a similar data-entry screen as an actual job, or produced automatically using the contract rates previously entered manually or downloaded from the shipping lines, airlines and trucking companies.

Quotations having been produced through NetFreight can be emailed, faxed or printed for posting, and if accepted can be converted to actual jobs at the press of a button. Those quotations not accepted can be listed for follow-up, and if declined then the reason can be entered for further analysis.

All communications with customers and prospective customers can be stored within the CRM facility in NetFreight so that a full history can be seen by the user.

If a follow-up is required, then the user can enter a reminder within NetFreight to prompt the user when the time comes.

In addition there is an internal messaging facility within the CRM function in NetFreight to alert other individual users or groups of users by department, branch office or company.